Web Survey Bibliography
Web surveys have the adventage that many visual possibilities can be incosporated in the survey. One possibility is to add pictures to the survey questions. These pictures may increase respondent′s motivation and could help clarify questions to define the subject of interest. Question text and accompanying pictures may be processed in parallel and interference effects can occur if the verbal and visual language is inconsistent with each other.
Couper, Tourangeau, and Kenyon (PQO 2004) show that presenting a picture of a high frequency instance enhances the retrieval of such instances and increase the total number of instances reported. For example, respondents who got an intimate restaurant picture reported they went out to eat less often compared to respondents who received a fast food picture. The effects of the pictures were also apparent in follow-up questions. Pictures can suggest either a broader or narrower scope than the text of the question conveys, especially in relatively broad, poorly defined questions.
We will report on an experiment designed to further explore the use of pictures (visual language). This experiment will be fielded in the LISS panel (JUNE/JULY 2009). Besides replicating earlier results results by Couper et al. (POQ 2004), we want to check whether effective questions, the effect of pictures should diminish if verbal language is more powerful than visual language. To check this, we also investigate the effect of counteracting visual and verbal language.
Web survey bibliography - Toepoel, V. (27)
- Using experts’ consensus (the Delphi method) to evaluate weighting techniques in web surveys not...; 2017; Toepoel, V.; Emerson, H.
- Data chunking for mobile web: effects on data quality; 2017; Lugtig, P. J.; Toepoel, V.
- Mobile-only web survey respondents; 2016; Lugtig, P. J.; Toepoel, V.; Amin, A.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- Doing Surveys Online ; 2016; Toepoel, V.
- The Effects of Adding a Mobile-Compatible Design to the American Life Panel; 2015; Toepoel, V.; Lugtig, P. J.; Amin, A.
- Higher Item Nonresponse Rates Caused by Slider Scales in Web Surveys; 2015; Toepoel, V.; Funke, F.
- Coding Surveys on their Item Characteristics: Reliability Diagnostics; 2015; Bais, F.; Schouten, B.; Toepoel, V.
- Investigating Response Quality in Mobile and Desktop Surveys: A Comparison of Radio Buttons, Visual...; 2014; Toepoel, V.; Funke, F.
- Informing panel members about study results; 2014; Scherpenzeel, A., Toepoel, V.
- Mixed-devices in a probability based panel survey. Effects on survey measurement error; 2014; Toepoel, V., Lugtig, P. J.
- Panel Conditioning in Difficult Attitudinal Questions; 2013; Binswanger, J., Schunk, D., Toepoel, V.
- Mobile devices a way to recruit hard-to-reach groups? Results from a pilot study comparing desk top...; 2013; Toepoel, V., Lugtig, P. J.
- Effects of Incentives in Surveys; 2012; Toepoel, V.
- Building Your Own Online Panel Via E-Mail and Other Digital Media; 2012; Toepoel, V.
- Recruiting A Probability Sample For An Online Panel: Effects Of Contact Mode, Incentives, And Information...; 2012; Scherpenzeel, A., Toepoel, V.
- How Visual Design Affects the Interpretability of Survey Questions; 2011; Toepoel, V., Dillman, D. A.
- Panel Recruitment via Facebook; 2011; Toepoel, V.
- Nonparametric Tests of Panel Conditioning and Attrition Bias in Panel Surveys; 2011; Das, M., Toepoel, V., van Soest, A.
- Response Quantity, Response Quality, and Costs of Building an Online Panel via Social Contacts.; 2011; Toepoel, V.
- Can Verbal Instructions Counteract Visual Context Effects in Web Surveys?; 2011; Toepoel, V., Couper, M. P.
- Words, Numbers and Visual Heuristics in Web Surveys: Is There a Hierarchy of Importance?; 2009; Toepoel, V., Dillman, D. A.
- Pictures in Web Surveys; 2009; Toepoel, V., Couper, M. P.
- Panel Conditioning in Web Surveys: A Comparison between Trained and Fresh Respondents; 2009; Toepoel, V., Das, M., van Soest, A.
- Visual Heuristics and Answer Formats in Rating Scales; 2009; Toepoel, V. Dillman, D. A.
- Design effects in web surveys: comparing trained and fresh respondents; 2008; Toepoel, V., Das, M., van Soest, A.
- Can I use a panel? Panel conditioning and attrition bias in panel surveys; 2007; Das, M., Toepoel, V., van Soest, A.